Suppose That You Are Trying to Decide Whether to Buy

question 33

Multiple Choice

Suppose that you are trying to decide whether to buy tomatoes or cucumbers in a grocery store.You think about the wide variety of recipes that use tomatoes,compared with only a few recipes that use cucumbers.You are using

• A)the representativeness heuristic.
• B)the anchoring-and-adjustment heuristic.
• C)the availability heuristic.
• D)the confirmation bias.

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Definitions:

Social Computing

The area of computational systems that enable and support social behavior and interactions among users.

Traditional Focus Groups

A qualitative research method where a small group of people discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Cheaper Results

Obtaining outcomes or final products at a reduced cost, often through efficient processes, negotiation, or alternative solutions.

Blogs

Online journals or informational websites displaying information in reverse chronological order, with the latest posts appearing first.