An Important Rule to Keep in Mind with E-Contracts Is

question 14

True/False

An important rule to keep in mind with e-contracts is that the offeree (the buyer)controls the acceptance and thus the resulting contract.

---

Definitions:

Category Extension

The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.

Category Extension

The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.

Co-branding

A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.