To Be a "Megachurch" in Sociological Terms,a Congregation Must

question 14

Multiple Choice

To be a "megachurch" in sociological terms,a congregation must

• A)be a Protestant congregation.
• B)have a minimum of 2000 people in attendance on a typical Sunday.
• C)be an Evangelical congregation.
• D)all of the above
• E)A and B only

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Definitions:

4 Ps

A framework in marketing that categorizes the mix of Product, Price, Place (distribution), and Promotion strategies.

Customers Reached

The total number of potential or actual customers who come into contact with a particular marketing message or campaign.

Brand Strategy

A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.

Target Audience

The specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.