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The age of majority in most states is eighteen years.
Psychological Factors
Elements that impact consumer behavior and decision-making, including attitudes, perceptions, and motivations.
Purchase Decisions
The process by which consumers decide what, when, and how to buy a product or service.
Psychological
Refers to the mental and emotional state of an individual, stemming from the brain's function and affecting behavior and perception.
Compensatory Decision Rule
A decision-making process where consumers evaluate products and services by balancing good and bad features against each other.
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