Pola Develops a New Espresso Machine,which She Names "Sure Shot

question 31

Multiple Choice

Pola develops a new espresso machine,which she names "Sure Shot." She also writes the operating manual.Pola can obtain trademark protection for

• A)the espresso machine.
• B)the "newness" of the espresso machine.
• C)the name.
• D)the operating manual.

---

Definitions:

Problem Recognition

The initial step in the consumer decision-making process where the consumer identifies a need or problem requiring a solution.

Alternative Evaluation

The process consumers go through to assess the benefits and drawbacks of different options before making a purchase decision.

Information Search

The process consumers engage in by looking for data about products or services to make an informed purchasing decision.

Government Agencies

Entities established by a government to implement legislation, administer regulations, and provide services in a specific area.