Have You Ever Purchased a Book or CD on Amazon

question 107

Multiple Choice

Have you ever purchased a book or CD on Amazon.com and noticed that as soon as you put your selection in the shopping cart, you were offered a series of other items that people who made the same purchase as you did also bought? This would be an example of___________ data mining.

• A) sequence
• B) association
• C) predictive
• D) adjacency
• E) extrapolative

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Definitions:

Media-Lean

Refers to forms of communication that rely on fewer cues and less interaction, such as texts or emails, compared to more rich, interactive forms.

Nonverbal

Encompasses all forms of communication without the use of spoken language, including body language, gestures, and facial expressions.

Symbols

Objects, signs, or representations that stand for or suggest something else by association, resemblance, or convention.

Decoders

Individuals or devices that interpret and convert communications or data into a comprehensible form.