By Examining Checkout Data, Supermarkets Have Learned That People Who

question 82

Multiple Choice

By examining checkout data, supermarkets have learned that people who are buying beer often also buy a bag of salty snacks. The use of data mining led to the discovery of a(n) ___________pattern.

• A) sequential
• B) affinity
• C) predictive
• D) adjacency
• E) extrapolative