Urban Legends The Concept of "Urban Legends" (A Story That Appears Mysteriously

question 108

Multiple Choice

Urban Legends
The concept of "urban legends" (a story that appears mysteriously and spreads spontaneously in various forms and is usually false posted on the Internet) and Internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers.
-Refer to Urban Legends. E­mail users who received the e­mail about P&G's Febreeze would have used_____ to understand the message.

• A) physical stimuli
• B) intranets
• C) encoding
• D) decoding
• E) information diffusion

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Definitions:

Variability

The amount of differences in a distribution of data for a variable.

Alternative Hypothesis

A hypothesis that contradicts the null hypothesis, suggesting that there is a statistically significant relationship between variables.

One-way ANOVA

A statistical test that determines whether there are statistically significant differences between the means of three or more unrelated groups.

Democrats

A member or supporter of the Democratic Party, one of the two major contemporary political parties in the United States.