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In many organizations, sales managers develop companywide sales forecasts by asking members of the sales force to decide how much growth they anticipate in their individual sales territories. Sales managers then take the input from the individual salespeople and create the companywide sales forecasts based on this information. In the normative decision model, this would be an example of a(n) ______ decision-making style.
Cost-Based Pricing
A pricing method that determines the selling price of a product by adding a markup to its total cost.
Mark-Up Percentage
The percentage added to the cost price of goods to cover overhead and profit in the selling price.
Price Elasticity
A measure of how much the quantity demanded of a good responds to a change in the price of that good.
Sales Volume
The number of units of a product or service sold in a specific period of time, indicative of consumer demand and business performance.
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