Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

question 85

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?

• A) achievement
• B) belongingness
• C) safety
• D) physiological needs
• E) achievement.

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Definitions:

Radio Broadcast

The transmission of audio content through radio waves to reach a wide audience.

Remote

A work arrangement where employees do not physically travel to a central place of work, often leveraging technology for communication and tasks.

Naming Rights

The commercial right to name a venue or event, often purchased by corporations for marketing and brand visibility purposes.

Hard Rock Stadium

A multi-purpose stadium located in Miami Gardens, Florida, known for hosting the Miami Dolphins, University of Miami football games, and other major events.