Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

question 85

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?

• A) achievement
• B) belongingness
• C) safety
• D) physiological needs
• E) achievement.

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Definitions:

Operating Costs

Expenses incurred in the normal operation of a business, including costs such as rent, utilities, payroll, and materials.

Useful Life

The estimated duration of time that an asset is expected to be functional and economically viable for its intended purpose.

Target Costing

A pricing method that involves subtracting a desired profit margin from a competitive market price to determine the maximum cost of production.

Return on Investment

A financial metric evaluating the profitability or effectiveness of an investment, calculated by dividing net profit by the investment's cost.