The City of Cairo Has the World's Greatest Collection of Islamic

question 9

Multiple Choice

The city of Cairo has the world's greatest collection of Islamic buildings and statues. It would seem an ideal location for Muslim tourists, but unfortunately preservation activities have been inadequate and often more destructive than constructive. Imagine the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo. The buildings and statues in the city would have a(n) ___________ to Muslim tourists who wanted to learn more about their heritage.

• A) low valence
• B) strong expectancy
• C) low performance value
• D) high valence
• E) strong instrumentality

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Definitions:

Net Present Value

Net present value is the calculation to determine the present value of a series of future cash flows minus the initial investment cost, used to assess the profitability of investments.

Net Cash Inflows

The total amount of money received from an investment, project, or business operation, after deducting all associated cash outflows.

Discount Rate

The discount rate applied in the computation of present value through discounted cash flow analysis for future cash flows.

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time.