Starbucks Is a Chain That Is Rapidly Expanding Its Global

question 119

Multiple Choice

Starbucks is a chain that is rapidly expanding its global operation. As it expanded into South America, its research showed that Chileans on average drink only 150 cups of coffee annually, and people in Argentina only drink about half that amount. An average citizen of the United States drinks 345 cups annually. These differences in annual coffee consumption most likely reflect__________ .

• A) policy uncertainties
• B) nationalistic motivations
• C) cultural differences
• D) economic uncertainties
• E) differences in internal marketing strategies

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Definitions:

Pepperoni Pizza

A popular pizza variety topped with pepperoni slices, cheese, and tomato sauce, loved for its spicy and savory flavor.

Anchovy Pizza

A pizza variety topped with anchovies along with other ingredients, often noted for its salty and strong flavor.

Indifference Curves

Graphical representations of different bundles of goods between which a consumer is indifferent, showing their preferences.

Transitive Preferences

A condition in consumer choice theory where if a person prefers option A over B and option B over C, then the person also prefers option A over C, ensuring consistent choices.