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When a Merger of South Carolina-Based Springs Industries with the Brazilian

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When a merger of South Carolina-based Springs Industries with the Brazilian textile producer Coteminas was announced, the CEO of Springs was quoted as saying, "It is unclear what effect this move will have on our employees though no immediate layoffs are planned. There may be some in the future." In this stage of the organizational change,__________ the CEO should use empathy and communicate specific details of the merger.


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