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An Internet Strategy Enabled Nestlé USA to Change Its Way

question 56

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An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." Nestlé USA used_________ change to reinvent the company.


Definitions:

Learned Capability

Skills or knowledge acquired through education or experience.

Emotional Intelligence

The ability to comprehend, manage, and articulate one's feelings, as well as to navigate social interactions with wisdom and empathy.

Outstanding Performance

Exceptionally good or remarkable execution of tasks or activities.

Work

Any set of tasks or activities, usually structured and productive, that an individual or group performs, often for compensation or to achieve a goal.

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