Specialized Bicycle Components, Inc

question 57

Multiple Choice

Specialized Bicycle Components, Inc. introduced the first major production mountain bike in 1980. Two-thirds of its profits come from the sale of mountain bikes. Specialized bikes have a large share of a fast-growing market. According to the BCG matrix, specialized mountain bikes would be classified as__________ .

• A) problem children
• B) cash cows
• C) exclamation points
• D) stars
• E) question marks

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Definitions:

Presentation Stage

The phase in project development or marketing where ideas, results, or products are formally shown to stakeholders or potential customers.

Gaining Attention

The process of capturing the interest or focus of an audience or market through various strategies or actions.

Stimulate Interest

The act of encouraging or arousing curiosity or attention towards something.

Preapproach Stage

The stage in the sales process where the salesperson gathers information and prepares a tailored approach before making contact with a prospective customer.