When the Home Depot Opened Stores in Canada, It Ran

question 70

Multiple Choice

When The Home Depot opened stores in Canada, it ran a series of ads featuring an animated hammer that showed that the U.S.-based home improvement store had the lowest prices. According to Michael Porter, which of the following positioning strategies did The Home Depot adopt to deal with existing Canadian stores that sold similar products?

• A) cost leadership
• B) diversification
• C) focus
• D) differentiation
• E) repositioning

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