If a Catalog Retailer Promised Customers It Would Not Sell

question 79

Multiple Choice

If a catalog retailer promised customers it would not sell their personal information (addresses, phone numbers, e- mail addresses, etc.) to another direct marketing company, and it did, the catalog retailer would be found guilty of invasion of privacy. Its sentence would be determined by___________ .

• A) the Internet Compliancy Act
• B) specific Supreme Court rulings
• C) the Federal Trade Act
• D) the Cellar-Kefauver Act of 1995
• E) the U.S. Sentencing Commission Guidelines

---

Definitions:

Trickery

The use of deceit, cunning, or manipulation to achieve a goal or influence someone's actions or beliefs.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by internal or external factors.

Persuasive Message

A communication designed to convince or influence the audience to adopt a certain viewpoint or to take a specific action.

Maslow's Theory

A psychological theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from most to least pressing: physiological, safety, love/belonging, esteem, and self-actualization.