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Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate

question 53

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Nestlé was unsuccessful in early attempts to sell its chocolate in India. It discovered its chocolate bars were not suitable for the Indian markets because the candy had to sit in direct sunlight without benefit of air conditioning and became messy. Nestlé adopted an innovation strategy and developed Chocostick, a liquid chocolate, which is very popular. Solving this problem involved what management function?


Definitions:

Cluttering Phrase

Unnecessary words or phrases that make sentences longer without adding significant meaning.

Skipped Meeting

An event or appointment that was missed or not attended as planned.

Arrange

To organize or put things in a particular order or configuration.

Cluttering Phrases

Unnecessary words or expressions that make sentences longer without adding meaningful information, leading to unclear communication.

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