The Marketing Manager of Interstate Bakeries Was Asked to Meet

question 89

Multiple Choice

The marketing manager of Interstate Bakeries was asked to meet with the organization's research and development department to explain why the company needed to change its 25-year-old package design for Twinkies. The marketing manager took on an interpersonal role as:

• A) liaison
• B) disseminator
• C) disturbance handler
• D) figurehead
• E) resource allocator

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Definitions:

Preconceptions

Pre-existing beliefs or opinions formed before having actual evidence or experience.

Morality

Principles or standards determining which actions are right or wrong, often based on ethics, culture, or religion.

Values

Fundamental beliefs or standards that guide behavior and decision-making.

Custom of the Sea

A maritime practice which justifies extreme measures for survival at sea, historically including cannibalism.