In Great Britain, Nestlé Introduced a Candy Bar Called Yorkie

question 101

Multiple Choice

In Great Britain, Nestlé introduced a candy bar called Yorkie with the slogan "It's not for girls!" The resulting furor over this sexist campaign required its British managers to spend a great deal of time in the role of:

• A) resource allocators
• B) entrepreneurs
• C) disturbance handlers
• D) liaisons
• E) disseminators

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