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Top managers are responsible for (1) creating a context for change, (2) developing attitudes of commitment and ownership, (3) creating a positive organizational culture through words and actions, and (4) monitoring their company's business environment. Of these four dimensions, which ones do you think can also be significantly impacted by the day-to-day actions of middle managers, first-line managers, and team leaders? Explain the rationale for your answer.
Transumer
A consumer who prioritizes experiences over owning possessions, often engaging in the sharing economy.
Tangible Goods
Physical items that can be seen, touched, and possessed, such as books, clothing, or cars.
Issue Concerns
The degree of importance and attention individuals give to societal, environmental, or ethical issues.
Loss Frames
A communication tactic that presents choices or outcomes in terms of potential losses, influencing decision-making and behavior.
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