"Levelling" Means

question 10

Multiple Choice

"Levelling" means

• A) reconstructing messages so that they reflect your own attitudes and values.
• B) distorting messages because of our position or negative attitudes toward the other person.
• C) one aspect of the message is highlighted, emphasized, and perhaps embellished.
• D) complex messages are simplified so that they are easier to remember.

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Definitions:

Fundamental Attribution

The tendency to overestimate the influence of personality traits and underestimate the influence of situational factors when evaluating someone else's behavior.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to psychological tension and behavior change.

Elaboration Likelihood

A theory in social psychology that suggests there are two routes to attitude change: the central route, which involves careful thought, and the peripheral route, which relies on superficial cues.

Self-Perception Theory

A psychological theory suggesting that people develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused them.