We Tend to Perceive Things That Are Physically Similar as Belonging

question 27

True/False

We tend to perceive things that are physically similar as belonging together.

---

Definitions:

Buy-Class Situation

Refers to the classification of purchasing situations into categories based on the degree of effort and time invested, such as new buys, straight re-buys, and modified re-buys.

Buying Center Tendencies

Patterns or habitual behaviors of a buying center, which is a group of individuals within an organization that make decisions about significant purchases.

Minor Modification

Small adjustments or changes made to a product or service to enhance its appeal or functionality without overhauling its core attributes.

Buy Classes

Consist of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.