If You Conducted a Study That Compared Teenagers Whose Parents

question 10

Multiple Choice

If you conducted a study that compared teenagers whose parents immigrated from South America to the United States with teenagers whose parents immigrated from Europe to the U.S., you would expect that the teens from South America were _____ likely to recognize the value of education opportunities and were ______ likely to dislike the "hard" subjects of math and English.

• A) more; more
• B) less; less
• C) more: equally
• D) less; equally

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Definitions:

Direct Marketing

A type of advertising strategy that involves direct communication with consumers through various channels, bypassing intermediaries.

Promotional Mix

The combination of marketing communication tools a company uses to pursue its marketing objectives, such as advertising, sales promotion, public relations, personal selling, and direct marketing.

Promotion Decision Process

A series of steps a company undertakes to conceive, plan, and execute promotional activities to market its products or services.

Steps

Sequential actions or procedures followed to achieve a particular end.