In Sternberg's Model, the Type of Intelligence Measured by Typical

question 140

Multiple Choice

In Sternberg's model, the type of intelligence measured by typical IQ tests is called:

• A) practical intelligence
• B) contextual intelligence
• C) componential intelligence
• D) experiential intelligence

---

Definitions:

Consumer Awareness

The extent to which potential customers are familiar or informed about a product, brand, or issue affecting their purchasing decisions.

Communications Mix

The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.

Buzz Marketing

A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.

Integrated Marketing Communications Campaign

A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.