Examlex
Prosocial behavior is behavior that is intended to:
Grudge-holding
The persistent feeling of ill will or resentment resulting from a past insult or injury, which can impact consumer relations and brand reputation.
Motivated Reasoning
The concept that people's desires and preferences influence their decision-making process and judgments.
Sincere Brand
A brand that is perceived as genuine and honest in its dealings and communications with customers.
Levels of Disappointment
Refers to varying degrees of dissatisfaction experienced by consumers when expectations are not met by products, services, or experiences.
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