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Price War
Successive price cutting by competitors to increase or maintain their unit sales or market share.
Market Share
The proportion of total sales in a market captured by a particular brand, product, or company, usually expressed as a percentage of total sales in the industry.
Promotional Allowances
Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.
Product-line Pricing
A pricing strategy where different products in the same product line are priced differently, often based on features, materials, or product versions.
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