Axtell Suggests That to Be Successful in Distributor Agreements All

question 17

Multiple Choice

Axtell suggests that to be successful in distributor agreements all of the following are necessary except

• A)place of jurisdiction.
• B)protection of patents and trademarks.
• C)responsibility for insurance,freight,and import duty.
• D)making a list of questions to discuss.

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Definitions:

Product Differentiation

A marketing process that showcases the differences between products. Differences may be real or perceived and are often used to compete in the market.

Buyer's Mind

Buyer's mind refers to the perceptions, options considered by and motivations of a consumer when making purchasing decisions.

Price Discrimination

The practice of selling the same product to different buyers at different prices based on willingness to pay, not differences in cost.

Identical Goods

Products that are indistinguishable from each other in terms of quality, function, and characteristics.