Examlex
Little Albert (Watson,1920) learned through classical conditioning to fear ______.
Philip Crosby
An American businessman and author, known for promoting concepts related to quality management such as "zero defects" and the cost of quality.
Zero Defects
A quality management concept aiming for the reduction of defects and errors in a product to zero through continuous improvement.
Continuous Improvement
An ongoing effort to improve products, services, or processes by making small, incremental improvements over time.
Deming
Refers to W. Edwards Deming, an American engineer, statistician, professor, author, lecturer, and management consultant known for his work in the field of quality management and for his influence on modern business practices.
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