The Magazine Desperate Wives Publishes a Survey of Its Female

question 43

Multiple Choice

The magazine Desperate Wives publishes a survey of its female readers called "The Sex Life of the American Wife." It reports that 87 percent of all wives like to make love in rubber boots. A more accurate title for this survey would be __________

• A) "Rubber Boot Preferences and the American Wife."
• B) "The New Sexuality in America: Rubber Boots in Bed!"
• C) "The Sex Lives of Our Readers: Desperate Wives Women Respond."
• D) "Sex in America: These Boots Were Made for Walking and for. . . ."

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Definitions:

Purchase Decisions

The process consumers go through when selecting, purchasing, and using products or services.

Husband

A man in a marital relationship, often associated with roles of cohabitation and partnership in family or social structures.

Consumer Socialization

The process by which individuals acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.

Skills

The abilities and knowledge that enable an individual to perform specific tasks effectively.