The Mode Is _______________

question 45

Multiple Choice

The mode is _______________.

• A)the measure of central tendency representing the most frequent score
• B)a measure of the variability of a frequency distribution
• C)the smallest value of a frequency distribution
• D)the score that falls in the middle of an ordered distribution

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Definitions:

Shopping Products

Products for which consumers spend considerable effort comparing quality, price, and style across different sellers.

Convenience Products

Goods that are readily available to consumers and purchased with minimal effort, such as everyday items.

Unsought Products

Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.

Commercialization

The process of bringing a new product or service to the market, involving activities such as production, marketing, and sales to generate profit from the innovation.