Many People Hang Up on Telemarketers, but Others Will Listen

question 244

Multiple Choice

Many people hang up on telemarketers, but others will listen politely to their pitches even if they are not interested in the product. Telemarketers know that anyone who agrees to listen to a pitch is more likely to buy the product, thanks to the __________ phenomenon.

• A) risky shift
• B) polarization
• C) foot-in-the-door
• D) door-in-the-face

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Definitions:

Multimedia Messages

Communications that incorporate multiple forms of media, such as text, audio, images, animations, or video, into a single message.

Viral Marketing

A marketing tool that uses a networking effect to spread a message and create brand awareness. The purpose of this marketing technique is to encourage the consumer to share the message with friends, family, co-workers, and peers.

Media Sharing Sites

Online platforms that allow users to upload, share, and sometimes monetize their multimedia content.