Any Event Whose Presence Decreases the Likelihood That Ongoing Behavior

question 158

Multiple Choice

Any event whose presence decreases the likelihood that ongoing behavior will recur is __________.

• A)a secondary reinforcer
• B)an aversive stimulus
• C)punishment
• D)negative reinforcement

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Definitions:

Brand Ambiguity

The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.

Positioning

The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.

Mental Image

A representation of sensory experiences created in the mind, not immediately present to the senses.