Examlex
Under the cost principle:
Effective Branding
The process of creating a distinctive and durable perception in the minds of consumers, differentiating a product or service from its competitors.
Tangible Aspects
The physical or material characteristics of something, easily perceived by the senses.
Employer Branding
The process of promoting a company as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.
Products And Services
Goods sold and tasks performed by a business to satisfy the needs and wants of customers.
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