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The going-concern assumption states that the:
Job Applicants
Individuals who apply for a specific job position, expressing interest in employment with a company or organization.
Loyalty Programs
Marketing initiatives designed to reward and thereby retain customers by offering benefits (such as points, discounts, or rewards) for frequent purchases or engagement.
Reward Programs
Loyalty schemes designed by businesses to incentivize and retain customers by offering them benefits for repeated purchases or engagements.
Sales Promotion
A marketing strategy involving the use of short-term incentives to encourage the purchase or sale of a product or service.
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