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Figure 6-1
-The structures labeled "3" are the result of which process?
Primary Segment
The main group of consumers targeted by a business based on similar needs, preferences, or demographic profiles.
Geographic Targeting Strategy
Marketing tactics aimed at reaching customers in a specific geographical area based on demographics or behaviors.
Differentiated Targeting Strategy
A marketing approach where a company targets multiple market segments with specific products or services tailored to each segment’s needs and preferences.
Niche Marketing Strategy
A marketing approach focusing on a specific segment of the market, tailored to meet the unique needs of that target audience.
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