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Ally had just signed the sales agreement to buy Emile's house.However,before closing the sale,the house caught fire.According to the rule of equitable conversion,the loss due to fire would be borne by both Alley and Emile equitably.
Litmus Tests
Simple tests or criteria used to make a quick determination or evaluation of something's quality or condition.
Perceived Sacrifices
The disadvantages, costs, or losses that consumers believe they endure in choosing one product or service over another.
Symbolic Fitting In
The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.
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