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The Åstebro study (2004) of R&D projects found that all the characteristics below were excellent predictors of project commercial success,EXCEPT __________.
Achievement
The successful attainment of goals, objectives, or milestones through effort, skill, or courage.
Helping And Concern
Acts and attitudes showcasing care, consideration, and assistance towards others, especially in times of need.
Honesty
A moral quality featuring truthfulness, integrity, and straightforwardness in actions and communications.
Fairness
The impartial and just treatment or behavior without favoritism or discrimination.
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