When Considering a Particular Test, the Most Important Consideration Is

question 44

Multiple Choice

When considering a particular test, the most important consideration is

• A) ease of administration.
• B) cost of the administration.
• C) reliability.
• D) validity.

Identify the criteria violated in unsuccessful brand naming cases.

Differentiate between brand strategies based on product association and market segments.

Understand the impact of cultural and linguistic differences on global brand naming strategies.

Recognize the concept of subbranding and its application in extending product lines.

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Definitions:

Standard Labour Rate

The predetermined or expected cost per unit of labor, used in budgeting and cost control.

Variable Overhead Efficiency Variance

The difference between the actual level of activity (direct labor-hours, machine-hours, or some other base) and the standard activity allowed, multiplied by the variable part of the predetermined overhead rate.

Direct Labour Hours

The total hours worked by employees directly involved in producing goods or delivering services, used to allocate labor costs accurately.

Standard Hours Allowed

The time that should have been taken to complete the period’s output. It is computed by multiplying the actual number of units produced by the standard hours per unit.