Jordon Conducts Interviews and Observations at Several Residential Camps

question 40

Multiple Choice

Jordon conducts interviews and observations at several residential camps. She finds that the first-time camping experience seems to vary considerably based upon birth order. She uses birth-order as a nominal variable as she analyzes her satisfaction survey results. Jordon is best displaying which type of mixed-methods designs?

• A) Triangulation
• B) Explanatory
• C) Exploratory
• D) Descriptive

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Definitions:

Scarcity Principle

A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.

Persuasion

An attempt to change a person’s attitude.