Examlex
The major difference between five-factor models and six-factor models is the inclusion of ________ as a factor.
FCC
The Federal Communications Commission, a United States government agency that regulates interstate and international communications by radio, television, wire, satellite, and cable.
Pulsing Advertising Schedule
A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.
Sales Promotions
Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.
Contest
A brand-sponsored competition that requires some form of skill or effort.
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