Which "Message Card" Would Be Most Effective in Influencing Hotel

question 42

Multiple Choice

Which "message card" would be most effective in influencing hotel guests to reuse their bathroom towels?

• A)"Seventy-five percent of our guests use their towels more than once."
• B)"Reusing your towel is friendly to the environment."
• C)"Reusing your towel helps management keep room costs down."
• D)"Reusing your towel saves 50 gallons of water."

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Definitions:

Marginal Benefit

The supplementary enjoyment or advantage derived from consuming an extra unit of a good or service.

Marginal Cost

The amount of money needed to manufacture an extra unit of a good or service.

Diagram

A simplified drawing or plan that represents the essential features of something, often used for explanation or clarification.

Coase Theorem

A principle that asserts if trade in an externality is possible and there are no transaction costs, parties can negotiate to solve the problem privately.