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Define Cognitive Dissonance

question 6

Essay

Define cognitive dissonance. Describe an experiment that demonstrates this phenomenon.


Definitions:

Customer Needs

The requirements and desires of consumers that a product or service should fulfill.

W. Edwards Deming

A prominent figure in the field of quality management, known for his work in improving production efficiency and implementing quality control processes.

Total Quality Management

A management approach aimed at embedding awareness of quality in all organizational processes.

Customer Relationship Management

A strategy for managing an organization's relationships and interactions with customers and potential customers.

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