If You Have Never Seen a Chihuahua, but You Have

question 9

Multiple Choice

If you have never seen a chihuahua, but you have seen somewhat similar types of dog breeds, such as rat terriers and miniature pinschers, which theory would BEST predict your ability to correctly identify a chihuahua as a "dog"?

• A)morphological rules
• B)family resemblance theory
• C)exemplar theory
• D)prototype theory

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Definitions:

Purchase Decision

The evaluation process leading to the choice of a product or service among several alternatives, culminating in the action of buying.

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.