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How could extinction be used to eliminate Little Albert's fear of a white rat?
Equity Theory
A theory of motivation that explains how perceptions of fairness in the distribution of rewards and resources affect employee satisfaction and output.
Social Comparison
The process of evaluating oneself in relation to others, often to understand one's standing or improve self-image.
Perceived Inequity
A feeling or belief that the balance of contributions and rewards in a relationship or situation is unfair.
Subconscious Goal Motivation
involves goals that influence one's behavior below the level of conscious awareness.
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