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An Animal Trainer Is Conditioning an Elephant to Startle at the Sound

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An animal trainer is conditioning an elephant to startle at the sound of a trombone. Every time she plays the trombone, she then shows the elephant a mouse, which startles the elephant. Eventually the elephant startles at just the sound of the trombone. However, after playing the trombone 10 more times, without a mouse appearing, the elephant exhibits no response. The result is an example of:


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Entrepreneurship

The act of establishing a company or companies, while accepting monetary risks with the aspiration of earning profits.

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To take action or respond based on specific ideas, feelings, or information.

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Fresh ventures or conditions that present potential for profit and growth in a business or personal context.

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An individual within a corporation who promotes innovation and new business development, similar to an entrepreneur within a startup.

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