The Process of Keeping Information in Short-Term Memory by Mentally

question 15

Multiple Choice

The process of keeping information in short-term memory by mentally repeating it is called:

• A)rehearsal.
• B)chunking.
• C)memorizing.
• D)mnemonic storage.

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Definitions:

Formal Guidelines

Detailed instructions or rules officially established to guide actions or processes in specific situations.

Organizational Buying

All of the activities of organizational members as they define a buying situation and identify, evaluate, and choose among alternative brands and suppliers.

FAB Sequence

A sales technique that stands for Features, Advantages, and Benefits, aimed at highlighting a product's value to the customer.

Trial Close

A sales technique where the seller proposes a commitment question to gauge the buyer's readiness to make a purchase decision.