Rods Are _____ Light Sensitive and _____ Color Sensitive Than

question 15

Multiple Choice

Rods are _____ light sensitive and _____ color sensitive than cones.

• A)more; more
• B)less; less
• C)more; less
• D)less; more

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Definitions:

Buying Decision

The process by which a consumer identifies a need or desire, gathers information, evaluates choices, and finally selects a product or service.

Decision-making Process

A structured approach to making choices by gathering information, identifying alternatives, weighing options, and choosing a course of action.

Dissonance

A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.

Realistic Claims

Assertions about a product or service that are truthful, verifiable, and grounded in factual evidence, avoiding exaggeration.