Examlex
Our senses will adapt more quickly to a stimulus if that stimulus is presented occasionally,rather than constantly.
Central Route
A method of persuasion that uses high elaboration—where people pay attention to the arguments and consider all the information in the message. This method usually results in development of stronger attitudes.
Stereotyping
The act of generalizing a set of characteristics to all members of a group, often leading to oversimplified perceptions or judgments.
Prejudice
A preconceived opinion or judgment, often negative, towards an individual or group without proper knowledge or examination.
Discrimination
The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
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